Match Review

flag No.1 UK dating site with 20+ years success
  • Daily matches based on the algorithm
  • Registration process is intuitive and simple
  • Profile gets set up by just answering questions
  • Professional profile writers available to help
7.5 /10
Long-Term Relationships
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  • author: Emma Walters
  • 18.07.18
  • Comments


  • "Price"
    8 /10
  • "Features"
    9 /10
  • "Ease of Use"
    9 /10
  • "Help and Support"
    7.5 /10

Overview first burst onto the scene way back in the mid-90s and set the benchmark for all the online dating sites that have followed in its wake. 20 years later, it’s no surprise that offers one of the largest dating communities on the web. caters to the masses, offering simple features to provide a good reliable service. To properly enjoy’s dating services, you’ll need to register for a paid account. After doing so you’ll be able to unlock some great features to help you find love.

Plans & Pricing

Match offers three different subscription plans, which you can choose to pay in 1-month, 3-month, or 6-month increments. Find the details of each plan here:


The Basic plan allows users to see who’s interested in them and send messages to 10 new users each day.

1 month – A one-month subscription to the Basic plan costs £29.99 per month.

3 months – A three-month subscription to the Basic plan costs £19.99 per month.

6 months – A six-month subscription to the Basic plan costs £9.99 per month.


The Discover plan allows users to see who’s interested in them, send messages to 25 new users per day, and get discounts on Match events.

1 month – A one-month subscription to the Discover plan costs £32.99 per month.

3 months – A three-month subscription to the Discover plans costs £22.99 per month.

6 months – A six-month subscription to the Discover plan costs £12.99 per month.


The Unlimited plan allows users to see who’s interested in them, send unlimited messages, get discounts on Match events, and experience the site ad-free.

1 month – A one-month subscription to the Unlimited plan costs £34.99 per month.

3 months – A three-month subscription to the Unlimited plan costs £24.99 per month.

6 months – A six-month subscription to the Unlimited plan costs £14.99per month.


Ease of Use

Registration process

Create your basic profile with a username, email, and password. Then comes the ‘match’ part of where you’ll answer a lengthy series of questions about your lifestyle, hobbies, interests, values, background, etc. These answers will be featured on your profile, as well as, used towards matching you with potential partners. Next, create a short headline and personal summary to represent you. The final step of the process is to upload a photo of yourself via Facebook or your computer.

Profile set-up

The majority of your profile is set up during the registration process where you answer questions about yourself and what you’re looking for. This is a smart move by because it means that you won’t be sifting through blank profiles on the site.

Profile help

If you aren’t confident in writing your own profile, you can hire one of’s professional dating experts to do it for you for $39.99.

Notification settings

It’s easy to customize your notifications by going to your account settings and choosing which notifications you’d like to receive.

Approved photos

Your photos must meet’s photo criteria with guidelines such as no nudity, no animations, and no racism – the usual stuff.


Send and receive messages like you would on any other messaging platform. There is a cool feature where you can enable a filter to reroute messages from members whose age or location isn’t what you’re looking for to another inbox. This saves you time and prioritizes your best matches.

Daily matches

Members receive daily matches chosen for them based off of the algorithm. Like modern-day dating apps, you can approve or pass on which matches spark your interest.

Member search

The most comprehensive member search out there! gives you the power to find exactly who you’re looking for down to what kind of sports they play and interests they have. There is even a keyword search in case you’re looking for someone who talks about, let’s say, poodles in their profile. And of course, you can keep searches simple with a basic age and distance search, too.

Special Features

As one of the pioneers of online dating, led the way in delivering many of the standard online dating features we now take for granted. There are also several special features we liked a lot.

Around me

This is a great way to shake things up and discover new potential matches. Rather than searching for people who live or work near you, this feature allows you to press a button on the phone app to check out profiles of users who were in the same physical location during the past 24 hours.

Incognito mode

If you fancy digging deep into your fellow members’ profiles without alerting them to the fact, Incognito Mode is for you. By clicking on the button that appears at the bottom of every page you can make your profile invisible for 24 hours or longer, and other members will not receive notifications nor will appear in the list of views.


When you feel like you’re not getting the attention you deserve, Boost will increase the visibility of your profile, helping to get your profile in front of more users.


Due to the membership capacity and success rate of, the site also promotes social events where members get together at venues near them, have a drink, enjoy fun activities and get to know each other better. With a subscription, you can get special discounts on these very successful dating events.

Site Safety


Members are prompted to verify their identity by linking to other online accounts such as Facebook or Twitter. Once you’re verified, your profile will display a verification badge.

Report a profile

You can report users whom you feel are inappropriate or fake and with manually suss out the situation.

Hide & blacklist

You can hide a profile which you don’t want to see popping up in your searches (but they can still contact you), or you can blacklist a profile which is the same as blocking (members will not be notified that you’ve blocked them).

Incognito mode

View profiles and browse matches without other members being notified that you’ve visited their profile.

Dating safety takes your safety seriously. There is an entire section dedicated to dating safety tips and advice for both online and offline interactions.

Pros & Cons

  • Registration process is intuitive and simple
  • Profile gets set up by just answering questions
  • Professional profile writers can make the perfect profile for you
  • Customize your notifications to a great degree
  • Only approved photos get uploaded
  • No 24/7 customer support over the phone

Customer support

You can expect a response to your inquiry within 24 hours. is extremely responsive and helpful when it comes to solving technical issues, billing problems, or profile hiccups. They’ve got a fantastic reputation for friendly and knowledgeable customer support.

  • Phone Support
    You can access the phone number once you are a member.
  • Email
    There is a built-in email customer contact form on’s site.
  • Video Tutorials has a YouTube channel with plenty of useful videos.
  • FAQ
    There is an extensive FAQ section for every type of query.
  • Blog has a blog with useful dating articles, tips, and advice.

Final Word have over 20 years of experience, which explains why they are so good at what they do. Thanks to their huge database, and thorough matchmaking algorithm, you’ll find that perfect someone in no time.

Emma Walters>
Emma Walters

Emma is an arts and science student graduating this year from NYU. She loves New York City and writes about her big city single-hood experiences. “Being single in the Big Apple is more of a task than a status”, she says, “Dating sites are great for socializing, especially if you’re new in town”. Emma is a regular contributor to the Top 5 Dating blog.

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Questions & Answers

Susan Hopson

Aged 71 years. Never done anything like this before. Is it an easy site to navigate? Can I pay monthly? At the end of the period signed up for do I have to cancel or is it done automatically?? Thank you

Yes, Match is an easy website to navigate! You'll need to cancel your membership otherwise it will renew automatically. There is a monthly plan available.

Is there a way to turn off automatic renewal?

Yes, you can turn off automatic renewal with Match by visiting the “Manage Subscription” section of your Account Settings.

What is the gender ratio like on

The gender ratio of users will vary from city to city, however, on average, it’s around 49% men and 51% women.

Is a good choice for the lesbian and gay communities?

What is your next step?

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