Match Review

flag No.1 UK dating site with 20+ years success
  • Daily matches based on the algorithm

  • Registration process is intuitive and simple

  • Profile gets set up by just answering questions

  • Professional profile writers available to help

Pros & Cons

  • Intuitive and simple registration
  • Profile gets set up by just answering questions
  • Professional profile writers available
  • No 24/7 customer support over the phone

Plans & Pricing

Match offers three different subscription plans, which you can choose to pay in 1-month, 3-month, or 6-month increments. A paid subscription allows you to access most Match features, including reading and sending messages.

Not ready for a full subscription? You can also choose to pay for just specific features, such as a Boost, the ability to see when someone has read your message, and the ability to converse with other Match users, whether or not they have a subscription.

Prices vary based on your specific profile. The prices below are example prices you might find when joining Match UK.

6 Months Price Example
3 Months Price Example
1 Month Price Example

Overview first burst onto the scene way back in the mid-90s and set the benchmark for all the online dating sites that have followed in its wake. 20 years later, it’s no surprise that offers one of the largest dating communities on the web. caters to the masses, offering simple features to provide a good reliable service. To properly enjoy’s dating services, you’ll need to register for a paid account. After doing so you’ll be able to unlock some great features to help you find love.


  • "Price"
    8 /10
  • "Features"
    9 /10
  • "Ease of Use"
    9 /10
  • "Help and Support"
    7.5 /10

Ease of Use

Registration process

Create your basic profile with a username, email, and password. Then comes the ‘match’ part of where you’ll answer a lengthy series of questions about your lifestyle, hobbies, interests, values, background, etc. These answers will be featured on your profile, as well as, used towards matching you with potential partners. Next, create a short headline and personal summary to represent you. The final step of the process is to upload a photo of yourself via Facebook or your computer.

Profile set-up

The majority of your profile is set up during the registration process where you answer questions about yourself and what you’re looking for. This is a smart move by because it means that you won’t be sifting through blank profiles on the site.

Profile help

If you aren’t confident in writing your own profile, you can hire one of’s professional dating experts to do it for you for $39.99.

Notification settings

It’s easy to customize your notifications by going to your account settings and choosing which notifications you’d like to receive.

Approved photos

Your photos must meet’s photo criteria with guidelines such as no nudity, no animations, and no racism – the usual stuff.


Send and receive messages like you would on any other messaging platform. There is a cool feature where you can enable a filter to reroute messages from members whose age or location isn’t what you’re looking for to another inbox. This saves you time and prioritizes your best matches.

Daily matches

Members receive daily matches chosen for them based off of the algorithm. Like modern-day dating apps, you can approve or pass on which matches spark your interest.

Member search

The most comprehensive member search out there! gives you the power to find exactly who you’re looking for down to what kind of sports they play and interests they have. There is even a keyword search in case you’re looking for someone who talks about, let’s say, poodles in their profile. And of course, you can keep searches simple with a basic age and distance search, too.

Special Features

As one of the pioneers of online dating, led the way in delivering many of the standard online dating features we now take for granted. There are also several special features we liked a lot.

Around me

This is a great way to shake things up and discover new potential matches. Rather than searching for people who live or work near you, this feature allows you to press a button on the phone app to check out profiles of users who were in the same physical location during the past 24 hours.

Incognito mode

If you fancy digging deep into your fellow members’ profiles without alerting them to the fact, Incognito Mode is for you. By clicking on the button that appears at the bottom of every page you can make your profile invisible for 24 hours or longer, and other members will not receive notifications nor will appear in the list of views.


When you feel like you’re not getting the attention you deserve, Boost will increase the visibility of your profile, helping to get your profile in front of more users.


Due to the membership capacity and success rate of, the site also promotes social events where members get together at venues near them, have a drink, enjoy fun activities and get to know each other better. With a subscription, you can get special discounts on these very successful dating events.

Site Safety


Members are prompted to verify their identity by linking to other online accounts such as Facebook or Twitter. Once you’re verified, your profile will display a verification badge.

Report a profile

You can report users whom you feel are inappropriate or fake and with manually suss out the situation.

Hide & blacklist

You can hide a profile which you don’t want to see popping up in your searches (but they can still contact you), or you can blacklist a profile which is the same as blocking (members will not be notified that you’ve blocked them).

Incognito mode

View profiles and browse matches without other members being notified that you’ve visited their profile.

Dating safety takes your safety seriously. There is an entire section dedicated to dating safety tips and advice for both online and offline interactions.

Customer support

You can expect a response to your inquiry within 24 hours. is extremely responsive and helpful when it comes to solving technical issues, billing problems, or profile hiccups. They’ve got a fantastic reputation for friendly and knowledgeable customer support.

  • Phone Support
    You can access the phone number once you are a member.
  • Email
    There is a built-in email customer contact form on’s site.
  • Video Tutorials has a YouTube channel with plenty of useful videos.
  • FAQ
    There is an extensive FAQ section for every type of query.
  • Blog has a blog with useful dating articles, tips, and advice.

Final Word have over 20 years of experience, which explains why they are so good at what they do. Thanks to their huge database, and thorough matchmaking algorithm, you’ll find that perfect someone in no time.

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Emma Walters>
Emma Walters

Emma is an arts and science student graduating this year from NYU. She loves New York City and writes about her big city single-hood experiences. “Being single in the Big Apple is more of a task than a status”, she says, “Dating sites are great for socializing, especially if you’re new in town”. Emma is a regular contributor to the Top 5 Dating blog.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.

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Questions & Answers


Is there a way to turn off automatic renewal?

Yes, you can turn off automatic renewal with Match by visiting the “Manage Subscription” section of your Account Settings.

Is a good choice for the lesbian and gay communities?


In terms of verification, I don’t have a Facebook or twitter account, will that cause a problem for registration,


You just need an email address to sign up for Match.
Susan Hopson

Aged 71 years. Never done anything like this before. Is it an easy site to navigate? Can I pay monthly? At the end of the period signed up for do I have to cancel or is it done automatically?? Thank you

Yes, Match is an easy website to navigate! You'll need to cancel your membership otherwise it will renew automatically. There is a monthly plan available.

What is the gender ratio like on

The gender ratio of users will vary from city to city, however, on average, it’s around 49% men and 51% women.
norma nicholls

I was put onto wanting a female and was unable to change it 0lease unsubsribe me

Please contact directly for assistance with this. You can also try to change it or to cancel your subscription via your account settings.

Does this dating site ‘Match’ cater for members in the age range 70 to 80 and in the Milton Keynes area ?

Top5 Team

Yes! Be sure to set these preferences when you get up your account to make it easier to find these matches

Jo Parker

I attempted to join and to my horror, after completing the questionnaire which I had to do first I found it had me showing “Woman seeks Woman” instead of “Woman seeks Man”! I could find nowhere to this essential section, or even cancel it out and start again. To contact Customer Support for assitance is impossible. I found email contact and it bounced back to me and no other means of contact could I find anywhere on the system. After days of attempting to get around this error I have had to give up, knowing my email contact and… Read more »

Thank you for your comment. You can contact Match either via your account (log into your account first) or by using this form here:!home. Most dating sites don't allow you to change your gender once you've registered as one, as it could be a red flag for a potential scammer. Instead, you are required to reach out to the dating site and they can then correct your profile for you. Don't give up on Match yet! Once you've gotten your mistake sorted out, you'll be well on your way to finding love.
mick horton

as a member do members have to pay a subscription to read messages i send to them? if so what kind of subscription is required for me to send messages and for them to reply. i want to try it out first

Top5 Team

Yes, you’ll need to be a paying member of Match to read messages. Free members can only send and receive messages with other free members who have opted into the “Connect” feature. If you want to read and reply to messages from any member, you’ll need to upgrade to a paid membership on Match.


I’m a young at heart, physically active 72 year old (73 in September) and I was widowed 3 years ago. I have two adult sons and two grandchildren and I do not want to spend the rest of my life alone. What are the chances of meeting a woman (60+) for companionship and maybe love ?

Top5 Team

As long as you put yourself out there and have an open mind, there’s no reason for you to not find love at any age.

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